Faster bookings. Less payment friction.
Results
10× faster checkout with the launch of Apple Pay
We reduced the time through paying with card by about 10x – from around 1 minute to 5 seconds – and overnight improved conversion rates by 35-40% versus card.
Rapid wallet uptake
Within a week of launch, over 50% of transactions shifted to digital wallets like Apple Pay
Benchmark-breaking conversion
Apple Pay and digital wallets outperformed traditional card benchmarks
Overview
Bash needed a partner that can ensure customers enjoy the same fast, intuitive checkout whether they are shopping online, in-app or in-store. Early in the brand’s journey, Bash partnered with Stitch to power payments across channels and methods, from Pay by bank and card to in-person payments. Since launching in March 2023, Bash has scaled quickly: 1M+ downloads in six months, 3.8M downloads by end-2023, 1.2M+ customers, and 420M+ shopping sessions across web and app. Payments is a core pillar of that growth, and Stitch is the engine helping to make it seamless across channels.
Challenge
As mobile penetration in South Africa grows and online commerce rises in popularity, many customers, including those of Bash, move fluidly between channels and expect the same experience no matter where they shop. The team needed a way to:
Solution
From the beginning of their relationship, the Bash team challenged Stitch to see if Stitch could outperform their existing provider for online payments.
They ran an experiment to compare their provider to Stitch on a 1:1 basis. Stitch significantly outperformed, which made them comfortable to switch to Stitch. Since then, the team has expanded the ways we work together, as Stitch continues to develop solutions alongside the Bash team that meet the needs of their growing business.
From the beginning of their relationship, the Bash team challenged Stitch to see if Stitch could outperform their existing provider for online payments.
They ran an experiment to compare their provider to Stitch on a 1:1 basis. Stitch significantly outperformed, which made them comfortable to switch to Stitch. Since then, the team has expanded the ways we work together, as Stitch continues to develop solutions alongside the Bash team that meet the needs of their growing business.