WigWag rebrands as Stitch Express to serve e-commerce businesses

Online payments solution WigWag - spun out of Stitch in September 2023 - has officially rebranded under the Stitch umbrella to become Stitch Express. 

Stitch Express is designed to enable businesses of all sizes that leverage e-commerce platforms – including Shopify, WooCommerce, Webflow, Squarespace and more – to easily access online payments, optimised for e-commerce, through easy-to-install plugins and payment links.   

WigWag initially spun out from Stitch as a way for the team to deeply understand how we can better  serve merchants of all sizes that wish to accept payments online, while we remained focused on meeting the broad and complex payments requirements of large enterprise merchants. 

Just over a year later, we’ve learned a lot! The WigWag client base has grown significantly, and the team has developed a suite of optimised online payment solutions. Today we are narrowing in on e-commerce businesses of all sizes to enable optimised payment solutions for businesses operating on e-commerce platforms, bringing WigWag back under Stitch as Stitch Express. 

E-commerce businesses can get up and running on Stitch Express quickly with a fully digital sign-up process, and get started with simple, easy-to-integrate payments solutions that offer the most popular payment methods demanded by South African consumers. 

Stitch Express might be for you if you’re looking for:

• Customisable payments plugins created to enable optimised checkout flows on Shopify, WooCommerce, Squarespace and Webflow
• A unique mix of high-converting payment methods
• Payment links, which can enable you to instantly launch a payments flow within any chat or app
• On-platform, automated refunds 

Stitch Express was built on top of the Stitch platform, meaning customers will access  quality support, high reliability and uptime, and user-friendly payment flows - with industry-leading innovation and new solutions continually in development that can meet even more of their payments needs.

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FAQs

What is Stitch Express?

Stitch Express is the rebranded WigWag platform, designed to provide fast, reliable, and easy-to-integrate payment solutions for e-commerce businesses.

Why did WigWag rebrand as Stitch Express?

The rebrand aligns WigWag more closely with Stitch’s broader payment infrastructure, strengthening product clarity and signalling a focus on scalable e-commerce payment solutions.

How does Stitch Express help e-commerce businesses?

Stitch Express simplifies checkout, supports multiple payment methods, improves payment reliability, and reduces friction for online shoppers.

Does the rebrand affect existing WigWag customers?

Existing customers continue to receive the same service and support, with access to expanded features and improved infrastructure under the Stitch Express brand.

What payment methods does Stitch Express support?

Stitch Express supports a range of online payment methods designed for e-commerce, including cards and other modern digital payment options.

Who should use Stitch Express?

Small to mid-sized e-commerce businesses looking for fast setup, reliable payments, and scalable checkout solutions benefit most from Stitch Express.

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