Apple Pay

Apple Pay is a digital wallet and contactless payment method developed by Apple, allowing users to pay in-store, in-app and online using an iPhone, Apple Watch, iPad or Mac. Payments are authenticated via Face ID or Touch ID, with card details replaced by a device-specific token to protect sensitive data. In South Africa, Apple Pay recorded some of the fastest adoption of any payment method introduced in recent years — reaching 33% of Apple device orders on one major retail platform within one week of launch, according to Stitch's 2025 Consumer Payments Report.